GREENWOOD

CULTURE CENTER

PROJECT

This project was to redesign a website for a company in our hometowns. I chose Greenwood because it allows visitors to take pictures at the museum and other historical locations. This project aimed to understand how to design a website for a company's target.

Class
Web Design 2

GREENWOOD

CULTURE CENTER

RATIONALE

In this project, I was to design a website for a company in my hometown to explore the whole design process for a target audience. While my hometown, Tulsa, has much to offer and is more known for its architecture. In 1921, a small part of downtown Tulsa was known as Black Wall Street. "It was one of the most prosperous African American communities in the United States. Before the 1921 Tulsa race massacre, it was a main thorough¬fare of the Greenwood commercial district. Segregation laws that prevented Black residents from shopping in white neighborhoods, and the desire to keep money circulating in their community is how it was born." Greenwood has created a center for people to learn about and experience Black Wall Street. They offer touring, events, and much more. So, they need a website that is easy to navigate and targets their audience.

I noticed that their website color scheme was heavily green, so much so that it looked cluttered, and certain design elements or information meant to stand out did not. So, I wanted to take a different route with the color scheme, which is why I chose some browns to help certain elements stand out.

Personas

  • Mr. Alexander

    Age: Early 30s
    Gender: Male
    Locations: Tulsa, Oklahoma
    Education: Bachelor’s degree in education.
    Occupation: He is a middle school teacher

    He has an extroverted trait: excitable, sociable, talkative, and emotionally expressive. Aspirations: He is interested in things that help promote learning and personal development. He loves to teach, give advice, help, and be of service to his students.

    Goal for vesting the website: The goal for his visit to the website would be to gain information about Black Wall Street and teaching information, events, and tours for his class.

  • Evelyn

    Age: 18

    Gender: Female
    Locations: Sapulpa, Oklahoma
    Education: She is currently pursuing an associate's in fashion design.
    Occupation: Her job would be in fashion retail.

    She has a young spirit and carries the openness trait. This makes her very creative, open to trying new things, focused when tackling new challenges, and happy to think about abstract concepts. She is young and loves music, hanging out with friends, doing activities, and learning new things. Her hobbies would include fashion and crafting.

    The goal for vesting the website: My thought about targeting someone younger comes from Greenwood hosting events like Sunday with The Stars. The goal of her visit to the website would be to gain information about upcoming events that Greenwood is hosting.

  • Benjamin

    Benjamin

    Age: 29
    Gender: Male
    Location: Oklahoma City
    Education: Bachelor’s Degree in Computer Scientist
    Occupation: He works for a tech company as a data scientist.

    He is married and in his 20s. He is Going on a vacation to tour U.S. art history and science museums. His interests include architecture, science, and history. His hobbies include Crafting and building. He is a Highly Conscientious person, so he is thoughtful, has good impulse control, and is goal-directed. He is also very organized and mindful of details.

    Goal for vesting the website: Their goal would be to find tour locations for their vacation. This would be a chance for Isabel to gain knowledge about black Wall Street. Also, a chance for Benjamin to learn more about history outside of science history.

  • Isabella

    Age: 26
    Gender: Female
    Locations: Oklahoma City
    Educations: Bachelor’s Degree in Art History
    Occupations: She works at a museum where she gives tours.

    She is married and in her 20s. She is Going on a vacation to tour U.S. art history and science museums. She has the openness trait, so she is imaginative and curious about the world and other people and is eager to learn. She is interested in art, history, Architecture, culture, and fashion. Her hobbies include crafting and house decorating.

    Goal for vesting the website: Their goal would be to find tour locations for their vacation. This would be a chance for Isabel to learn about Black Wall Street and for Benjamin to learn more about history outside of science history.

Next

Rael